Swedish employer branding in China

The annual Swedish Career Fair was held in China in April, arranged by the Young Professionals of the Swedish Chamber of Commerce China. The fair took place in Shanghai on 7 April and in Beijing on 14 April. The chamber reported on the Shanghai part as follows: “A great day filled with interesting seminars, networking and successful matches between exhibitors and job seeking candidates.”

The Swedish Career Fair is a platform in which talented young professionals can meet with company representatives to exchange ideas and opportunities.

There, students and graduates had a chance to meet “the companies of their dreams” and browse among available jobs and learn about their respective recruitment.

This year, the fair focused on the Future of Sweden in all respects. From technical, social to organizational development, Sweden is a world-known brand when it comes to pushing boundaries and exploring new territory.

“First and foremost the fair targets recently graduated students; both international and local Chinese. Earlier it has been overwhelmingly international students but the trend is that the demand for Chinese students has been increasing. Therefore we collaborate with local universities, EF and Nordic Centre in order to reach the right target groups,” Sofia Norén from the Swedish Chamber of Commerce in China told ScandAsia prior to the event.

“There are other international job fairs but none focusing on Swedish or Nordic companies in the same way as Swedish Career Fair China.”

“The theme for 2018, Future Sweden, highlights Swedish companies’ innovative sides and future job opportunities. We live in a fast-changing world where both job titles and working methods are rapidly changing. There has therefore been strong demand attracting students from within tech, engineering and fin-tech,” she continued.

“Swedish companies have previous years shown great appreciation for the fair both regarding successful recruitment and as a good opportunity for employer branding. I find it incredibly joyful and important to showcase Swedish companies’ innovative sides and what opportunities there are.”

Photos: Swedish Chamber of Commerce, China

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